The housing market is booming currently, many homes are selling before they are listed online and are going for over the asking price, but for properties over the £1m price bracket, the pool of potential buyers is somewhat smaller and this is where knowing your clients requirements and knowing how to market the property properly is essential.
Branch Manager, Ryan recently tied up a sale of such a property in under a week and this case, we think, perfectly demonstrates how we do things differently here at Harrisons.
Here is how he did it:
The vendors of a large country home, with land, wanted to move, but didn’t want the hassle of the sort of attention that their kind of home could attract once it went online. They wanted only serious, proceedable buyers coming through their door. They had already had an agent out and invited Ryan along as a comparison.
Ryan took the time to understand their requirements, he listened to their desire for a simple sale without lots of viewings. Ryan knew that the property could attract a lot of interest and if it was listed online it could mean many buyer enquiries and possible leads for Harrisons to value other homes, but he also knew that this wasn’t in the best interest for these vendors.
He took the time to explain how we market homes at Harrisons, assured them that he would only allow people to view their home that were likely to buy it and, despite our fee being higher than the other agent that had been out, the owners instructed Ryan to sell their home.
Every property we market is marketed “behind the scenes” for a minimum of two weeks before it is listed online, unless the vendor wishes otherwise. This is to ensure we have all of the property details correct, contact any potential buyers on our database and offer a sneek peek to our social media followers and groups.
So, Ryan went and took the photos, filmed a sneek peek video for our followers and returned to the office. He then picked up the phone to a potential buyer who was looking for this type of property. This potential buyer had recently accepted an offer on their property and had already been financially qualified as being able to proceed with a purchase in this price bracket.
Needless to say, this buyer was keen to view and subsequently made an offer. The offer stage is always a delicate process, this is where an exceptional estate agent can really demonstrate how good they are in their role. Ryan had already built a strong personal relationship with both parties and they trusted his advice but it’s still a skill to get to a figure that everyone is happy with and Ryan worked hard to get there often doing further viewings and taking/making calls late into the evening to get to an agreeable price.
Needless to say both the vendor and the buyer are really delighted with the outcome. The vendor even phoned to say how delighted they were and that we had earned every penny of our fee!
Building relationships and trust, understanding our clients individual needs and wishes, knowing our local market place, and pre qualifying potential buyers so that they can move quickly, should the right property for them come onto the market, is something that sets Harrisons apart. If you would like to know more give the team a call on 01795 474848 and find out if we really do have a different approach to estate agency.
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