Lots of agents are claiming they are selling houses before they are listed online. The housing market is booming currently, many homes are actually selling before they are listed online. Many are also selling for over the asking price, but for properties over the £1m price bracket, the pool of potential buyers is somewhat smaller. This is where knowing your clients requirements and knowing how to market the property properly is essential.
Branch Manager, Ryan recently tied up a sale of such a property in under a week. This case, we think, perfectly demonstrates how we do things differently here at Harrisons.
Here is how he did it:
The vendors of a large country home, with land, wanted to move. However they didn’t want the hassle of the sort of attention that their kind of home could attract once it went online. They wanted only serious, proceedable buyers coming through their door. They had already had an agent out and invited Ryan along as a comparison.
Ryan took the time to understand their requirements. He listened to their desire for a simple sale without lots of viewings. Ryan knew that the property could attract a lot of interest and if it was listed online. It could mean many buyer enquiries and possible leads for Harrisons to value other homes. He also knew that this wasn’t in the best interest for these vendors.
He took the time to explain how we market homes at Harrisons. Assured them that he would only allow people to view their home that were likely to buy it and, despite our fee being higher than the other agent that had been out, the owners instructed Ryan to sell their home.
Behind the scenes marketing
Every property we market is marketed “behind the scenes” for a minimum of two weeks before it is listed online, unless the vendor wishes otherwise. This is to ensure we have all of the property details correct. Contact any potential buyers on our database and to offer a sneak peek to our social media followers and groups.
So, Ryan went and took the photos, filmed a sneek peek video for our followers and returned to the office. He then picked up the phone to a potential buyer who was looking for this type of property. This potential buyer had recently accepted an offer on their property and had already been financially qualified as being able to proceed with a purchase in this price bracket.
Needless to say, this buyer was keen to view and subsequently made an offer. The offer stage is always a delicate process. This is where an exceptional estate agent can really demonstrate how good they are in their role. Ryan had already built a strong personal relationship with both parties. They trusted his advice, but it’s still a skill to get to a figure that everyone is happy with. Ryan worked hard to get there, often doing further viewings and taking/making calls late into the evening to get to an agreeable price.
Needless to say both the vendor and the buyer are really delighted with the outcome. The vendor even phoned to say how delighted they were and that we had earned every penny of our fee!
Try the Harrisons Way
Building relationships and trust. Understanding our clients individual needs and wishes. Knowing our local market place, and pre qualifying potential buyers so that they can move quickly, should the right property for them come onto the market. This is something that sets Harrisons apart. If you would like to know more give the team a call on 01795 474848 and find out if we really do have a different approach to estate agency.
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