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5 Mistakes you may be making if your home isn’t selling

Helpful advice   |   Thinking of Selling   |   November 15, 2021   |   Liz

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Has your house been on the market for a while with not so much as the hint of an offer? Or have you only received offers far below the property’s market value? Then read our guide to 5 mistakes you may be making if your home isn’t selling

1. Your home is poorly presented

A messy, clutter-filled property sends all the wrong signals to potential buyers. Put yourself in the buyers shoes, does your home have kerb appeal? Make it look appealing outside, mow the lawn, weed the beds, clean the windows and doors and remove any rubbish.  Then, continue inside.  Clear the clutter, put some things into storage if possible.  Give buyers the opportunity to see how they may live and use the space.

2. Poor Marketing

Properties should be marketed directly to motivated buyers whose requirements match your property. Viewings should be kept to motivated buyers who are in a position to make an offer only.  Ensure your property is being marketed outside of the the portals, it should be sent to your agents database of buyers looking for a property that matches yours. It should also be shared on social media and via the agents website.

When it is listed on the portals

Many homes get lost then they are listed on the property portals.  Potential buyers have access to hundreds of properties to consider online. If your property doesn’t stand out, they will swipe past.  At the very least your home needs multiple high-quality photo’s, detailed information and floor plans.

3. Buyers not viewers

Many properties in the current market place are attracting many viewings.  This feels like a good thing until you think about who is coming through your door to view your home. Are the viewings from buyers? Buyers that have their own property under offer and have finances in place?  If they are cash buyers, does this mean that they have demonstrated they have cash in place to purchase? Or will they have to sell a property in order to buy yours for cash?

Ensure you have viewers that are able to buy before they view.  Not only is this less work and disruption for you, it’s also a legal requirement during Covid-19 restrictions.

4. The asking price is too high

One of the most common mistakes for homeowners struggling to sell is they have set the asking price too high. This can make it difficult to secure viewings, let alone offers. Properties that are priced too high and then reduced can take months longer to sell than those priced accurately in the first place.  Ask prospective agents about how many price reductions they have done in the last six months in your area.  If, in the current market this is quite high, it should be an indication that their is something wrong in their valuation process and this can cost you money if your house doesn’t sell swiftly

5. A Poor Estate Agent

The choice of estate agents can be overwhelming, from traditional high street agents to online operators. But not all agents are created equal. If yours isn’t proactive in securing viewings, has poor customer management skills or has too many clients to handle, your property will take longer to sell.  Always check reviews and ask for recommendations when selecting an estate agent to sell your home.

Read our guide How to compare Estate Agents to give you more help and advice on choosing the right agent for you

 

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